Tourism today has become one of the main driving forces generating economic and social progress in a great many countries. However, developing tourist activities means a high use of land and environmental resources that can have negative effects on society.
The tourism industry is in constant transformation and all activities, innovation or development needs to be sustainable over time to avoid problems such as social dislocation, degradation of cultural and natural heritage, and economic dependence to the detriment of local trade.
It has therefore become necessary to establish a range of measures to enhance good practices that benefit the environmental, economic and socio-cultural aspects of each destination. The ten directives suggested below are designed to contribute to more sustainable tourism: